The Quint: Network18 – Colors and the Curse of Being Number One

Colors, the Hindi general entertainment channel was launched in July 2008. Shows like ‘Khatron Ke Khiladi’ hosted by Akshay Kumar, Balika Vadhu and Big Boss catapulted Colors to the No1 slot within few months of its launch.
With channels like CNN-IBN, CNBC, IBN7, Colors & Homeshop18 Network 18 had truly turned into a media empire by 2008.
But this was also the time when the recession hit the world economy. It took a heavy toll on Network18, its channels were doing extremely well but at the same time they demanded huge investments to stay No1.
In the book Network 18 – The Audacious Story of a Start-up for the first time Network18’s founder Raghav Bahl reveals that he wished some of these channels hadn’t performed so well. He could have at least shut them down to tide over the economic turmoil.

‘Network 18 – The Audacious Story of a Start-up That became a Media Empire’ has been published by Portfolio Penguin. Paperback edition is out in the bookstores now.

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